对比文件名称：2008-06-26_US2008152300A_发明申请_US20080152300A1 Systems and methods for inserting advertisements during commercial skip
目标专利名称：1216与媒体结构有关的方法和装置CN101809962B
模型名称：Google Gemini Advanced
### 特征比对表格
| 技术特征描述以及公开性判断结果 | 对比文件原文引用 | 公开性论述 |
| A：a.针对所述主媒体内容中的关注事件来分析所述主媒体内容 **《直接公开》** | [0043] “The interactive media guidance application may obtain the advertisement data associated with the played media by monitoring... the channel that the user is viewing... determine which advertisements will be displayed...” | D1通过监控用户观看的频道和时间等来分析主媒体内容，从而确定其中包含的广告（关注事件），该分析过程与目标专利中分析主媒体内容以确定关注事件的目的和作用完全相同。 |
| B：由此标识至少一个关注事件 **《直接公开》** | [0063] “The interactive media guidance application may determine from interactive media guidance application that the currently displayed video frame is an advertisement (e.g., from a flag associated with the video frames of advertisements).” | D1通过标志等数据标识出当前显示的帧是否为广告（具体的关注事件），实现了与目标专利相同的标识关注事件的功能。 |
| C：b.基于步骤a.中执行的所述分析 **《直接公开》** | [0010] “In response to a user instruction to skip an advertisement... the interactive media guidance application may identify the advertisement data associated with the skipped advertisement. From the advertisement data, the interactive media guidance application may identify the substitute media...” | D1中，接收跳过指令后，基于步骤a对广告的分析结果来识别广告数据和替代媒体，后续步骤完全基于该分析，作用相同。 |
| D：创建引用至少一个关注事件的同步引用 **《直接公开》** | [0044] “Data source 124 or advertisers may provide unique identifiers for the advertisement data... The unique identifiers may be any suitable identifiers such as... an arbitrary number or character string... time stamp...” [0045] “a flag that identifies the video frames of an advertisement” | D1为广告数据创建了唯一标识符（如时间戳、标志），这些标识符直接引用并指向具体的广告（关注事件），构成了目标专利意义上的同步引用，作用相同。 |
| E：在媒体结构中存储所述同步引用 **《直接公开》** | [0040] “advertisement data may be distributed in conjunction with transmitted content or media (e.g., incorporated in-band with the media), distributed separately from the transmitted media (e.g., out-of-band in a data stream that accompanies the media stream)...” | D1将包含这些同步引用的广告数据存储在与媒体内容一起传输的数据流中，该数据流即相当于目标专利中的媒体结构，作用相同。 |
| F：c.传送包括所述主媒体内容和所述媒体结构的单个传输流 **《直接公开》** | [0041] “If the substitute media is carried in one of the primary or secondary video, audio, or data streams, it is considered in-band to the service... In MPEG-2, a single service transport stream is composed of multiple components including a primary video component, a primary audio component and then one or more data components.” | D1明确公开了“带内(In-band)”传输方案，即主媒体内容（视频、音频组件）和媒体结构（数据组件）通过同一个MPEG-2传输流进行传送，与目标专利的特征完全一致，作用相同。 |
| G：包括以下步骤 **《直接公开》** | [0079] “FIG. 11 shows a flow chart of an illustrative process for displaying substitute media in response to a skip instruction. Process 1100 begins at step 1102.” | D1公开的方法流程由多个步骤构成，该特征是对方法步骤格式的限定，已在对比文件整体方案中直接体现。 |
| H：a.改编所述媒体结构以适合于包含媒体信息 **《直接公开》** | [0009] “The advertisement data associated with the advertisement may comprise or identify substitute media to display when the advertisement is skipped during playback of the video.” | D1将广告数据（媒体结构）改编为能够包含或标识替代媒体（媒体信息），也就是将媒体结构调整为适合于包含媒体信息，作用完全相同。 |
| I：其中此类媒体信息是媒体内容或对媒体源的引用 **《直接公开》** | [0009] “The substitute media may include an image (e.g., gif, jpeg, or MPEG I-frame), a video clip... The advertisement data may provide the interactive media guidance application with a link to substitute media that the interactive media guidance application may access (e.g., a link to substitute media stored in a data source such as a local or network hard drive or Intra/Internet server).” | D1明确公开了替代媒体可以是媒体内容本身（图像、视频剪辑），也可以是对媒体源的引用（链接），与目标专利的定义完全一致，作用相同。 |
| J：包括以下步骤 **《直接公开》** | [0086] “FIG. 12 is a flow chart of an illustrative process for processing advertisement data. Process 1200 begins at step 1202.” | 与特征G同理，D1的完整方法流程由多个步骤构成，该特征已直接体现。 |
| K：a.将媒体信息添加到所述媒体结构；并且所述媒体信息包括引用信息和/或附加信息 **《直接公开》** | [0009] “The advertisement data may provide the interactive media guidance application with a link to substitute media... The substitute media may include an image... a video clip...” [0045] “The advertisement data may include substitute media... an image... a video clip, or any other suitable media...” | D1将替代媒体（媒体信息）添加到广告数据（媒体结构）中，替代媒体可以是引用信息（链接）或附加信息（图像/视频本身），与目标专利完全一致，作用相同。 |
| L：包括以下步骤 **《直接公开》** | [0040-0041] “In MPEG-2, a single service transport stream... is composed of multiple components... one or more data components.” | D1公开的方法流程包括将媒体结构定义为系统流等步骤，该特征已直接体现。 |
| M：a.将所述媒体结构定义为MPEG-2传输流中的系统流 **《直接公开》** | [0041] “In MPEG-2, a single service transport stream... is composed of multiple components including a primary video component, a primary audio component and then one or more data components.” [0040] “a data component within an MPEG-2 transport stream” | D1公开了在MPEG-2 TS中，广告数据（媒体结构）作为数据组件承载，这与目标专利中将媒体结构定义为传输流中的系统流在技术本质上完全相同，作用相同。 |
| N：包括以下步骤 **《直接公开》** | [0079-0085] FIG. 11 illustrative process for displaying substitute media. | D1的方法流程包括多个步骤，该特征已直接体现。 |
| O：a.在以下级别中至少一个级别提供所述至少一个同步引用：传输流级别、传输流分组级别、时间戳级别、片段级别、帧级别、宏块级别、对象级别 **《直接公开》** | [0044] “unique identifiers for the advertisement data... time stamp” [0045] “a flag that identifies the video frames of an advertisement” [0060] “identify the time or video frame at which the advertisement ends” | D1公开了在时间戳级别和帧级别提供同步引用，这些级别满足了“至少一个级别”的要求，作用相同。 |
| P：包括以下步骤 **《直接公开》** | [0009] “The advertisement data may provide the interactive media guidance application with a link to substitute media...” | D1的方法流程包括添加引用信息的步骤，该特征已直接体现。 |
| Q：a.将以下至少一项添加到所述引用信息：到因特网的链接或指针、到媒体源的链接或指针、到要由接收设备实行的特定动作的链接或指针、要由不同于所述主媒体内容的另一媒体内容耗用的数据 **《直接公开》** | [0009] “a link to substitute media that the interactive media guidance application may access (e.g., a link to substitute media stored in a data source such as a local or network hard drive or Intra/Internet server).” [0011] “interactive media guidance application directions such as, for example, a display length for the substitute media, the display configuration for the substitute media, and whether the user may skip a particular advertisement.” [0037] “data for an interactive media guidance application... home shopping application, and real-time data such as sports scores, stock quotes...” | D1公开了向广告数据添加了到因特网/媒体源的链接、控制接收设备动作的指令、以及要被其他应用消费的数据，完全覆盖了特征Q中的至少一项，作用相同。 |
| R：包括以下步骤 **《直接公开》** | [0010] “display the substitute media instead of the advertisement.” | D1的方法流程包括显示替代媒体的步骤，该特征已直接体现。 |
| S：a.将以下至少一项添加到所述媒体信息：广告放置、内容定位功能、频道切换、内容拼接、内容有关的交互性、投票服务、营销信息、电子节目指南EPG、产品放置、画中画服务 **《直接公开》** | [0001] “inserting advertisements during commercial skip” [0077] “tune away from the on-demand stream, and tune to an advertisement stream” [0073] “picture-in-picture (PIP) window” [0002] “interactive television program guides” [0074] “advertisements... for products or services” | D1公开了广告放置、频道切换、画中画、内容有关的交互性、EPG、营销信息等，这些构成了所添加的媒体信息，满足了“至少一个”的要求，作用相同。 |
| T：包括以下步骤 **《直接公开》** | [0009] “The substitute media... may be provided as part of the advertisement stream...” | D1的方法流程包括将媒体信息链接到媒体结构的步骤，该特征已直接体现。 |
| U：a.将所述媒体信息链接到所述媒体结构 **《直接公开》** | [0008] “advertisement data that is associated with the advertisement” [0009] “The advertisement data associated with the advertisement may comprise or identify substitute media...” | D1将替代媒体（媒体信息）与广告数据（媒体结构）相关联，即链接到媒体结构，作用完全相同。 |
| V：包括以下步骤 **《直接公开》** | [0010] “In response to a user instruction to skip an advertisement... display the substitute media instead of the advertisement.” | D1的方法流程包括将媒体信息链接到同步引用的步骤，该特征已直接体现。 |
| W：a.将所述媒体信息链接到所述至少一个同步引用 **《直接公开》** | [0010] “identify the advertisement data associated with the skipped advertisement. From the advertisement data, the interactive media guidance application may identify the substitute media associated with the advertisement, and display the substitute media instead of the advertisement.” | D1中，替代媒体（媒体信息）通过广告数据中携带的同步引用（标识符）与广告关联，即替代媒体链接到了同步引用，作用相同。 |
| X：包括以下步骤 **《直接公开》** | [0041] “An example of out-of-band carriage of advertisement data in an MPEG-2 system...” | D1的方法流程包括分开传送的步骤，该特征已直接体现。 |
| Y：a.将所述主媒体内容和所述媒体结构作为分开的MPEG-2传输流来传送 **《直接公开》** | [0008] “provided... out of band or in a separate data stream.” [0041] “An example of out-of-band carriage of advertisement data in an MPEG-2 system would be the carriage of the advertisement data in a digital stream that is carried on an analog carrier at a first frequency and the carriage of the advertisement itself on a carrier at a second frequency, different from the first.” | D1明确公开了“带外(Out-of-band)”传输方案，即主媒体内容和广告数据通过分开的传输流传送，与目标专利的特征完全一致，作用相同。 |
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